Residential Flooring: North American Markets

Report Highlights

The North American residential flooring market reached nearly 11.9 billion in volume of squares in 2013 and $12.4 billion in dollar amount. This market is expected to total 14.8 billion in volume of squares and more than $16.1 billion in dollar amount in 2018, increasing at a compound annual growth rate (CAGR) of 4.5% in volume of squares and 5.3% in dollar amount for the period of 2013 to 2018.

Report Includes

• An overview of the market for residential flooring in North America.
• Analyses of global market trends, with data from 2012 and 2013, and projections of CAGRs through 2018.
• Information on different product and technology types such as carpet, ceramic tile, hardwood, laminates, stone, vinyl and resilient flooring.
• Information on various flooring products, distribution methods, new products and technologies, and the direction of the industry in the near future.
• Profiles of major companies in the industry.

Report Scope

Following are brief summaries of the chapters included in this report.

The Chapter One summary presents the report’s scope, methodology and structure, as well as brief overviews of each of the report’s chapters.

Chapter Three provides a high-level overview of the residential flooring industry, including historical, current and future industry perspectives, as well as a look at current, and anticipated manufacturing issues and trends. The chapter also covers current market conditions in the new construction and renovation residential segments. Chapter Three also includes an overview of industry trade organizations, such as the National Wood Flooring Association (NWFA) and the North American Building Material Distribution Association (NABMDA). The chapter also discusses the key trade shows that residential flooring manufacturers and other industry participants attend, such as one of the industry’s largest event, The International Surface Event: SURFACES—StonExpo/Marmomacc—TileExpo. The chapter also details the primary trade media that cover the industry, such as Floor Covering News.

Product types in the residential flooring industry are in a constant state of evolution and at different stages of innovation in an effort to meet changing market needs and demands. Chapter Four provides a detailed look at seven different residential flooring categories—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—including associated new products and technologies, and applicable environmental programs and incentives, as well as government regulations and requirements affecting each flooring type.

Chapter Four provides a comprehensive overview of the residential flooring market size and growth in North America through 2018. A preview of residential flooring value by region is provided here, setting the stage for more detailed breakdowns by distribution channel and by product category, both in this chapter and in Chapter Five: Market Definition.

For the purposes of this report, BCC Research has analyzed the following regions in the U.S.: Southeast, Northeast, Midwest, Southwest, West as well as Canada, to complete our North American residential flooring research.

Chapter Four also includes a breakdown of residential flooring expenditures by flooring type—carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl—through 2018 in million squares and million dollars for the six key industry distribution channels: floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic, and online, as well as direct selling.

Finally, growth projection data analysis for this chapter covers residential flooring volume by product type though 2018 in million squares and million dollars.

For the market definition part of this report in Chapter Five, BCC Research analyzed the two primary residential flooring segments in North America, new construction and renovation.
The residential flooring analysis contains expenditure and share data for the years 2012 and 2013, as well as projections for 2018 along with the compound annual growth rates (CAGRs) for the years 2013–2018. We have also provided a detailed analysis on the following seven North America regions: Southeast, Northeast, Midwest, Southwest, West and Canada.

In addition, this chapter includes an overview of 19 of the leading residential flooring product manufacturers with data on 2012 and 2013 revenues, number of employees, and overall market share. Also included are market share breakdowns for the leading manufacturers by product category, as well as a listing of each manufacturer’s product lines in each product category.

Finally, this chapter provides data on average pricing and installed costs for all product types in the years 2012 and 2013, with projections for 2018. The residential flooring industry’s six primary distribution channels—floor covering stores, furniture and home furnishing stores, home improvement centers and building materials supplies dealers, general merchandise stores, electronic and online, and direct selling—are covered, as well as listings of major flooring distributors with data on revenues (overall, by product type, by distribution channel and associated market shares).

Chapter Seven profiles 29 of the major producers in the seven residential flooring product categories: carpet, ceramic tile, hardwood, laminates, stone, other resilient and vinyl. The major suppliers in residential flooring products offer multiple product lines. Chapter Seven contains the following information about each company profiled (when available): background, recent company news (selected significant announcements within the past 18 months), products, financial performance, strategic direction and distribution.

Analyst Credentials

The author has completed numerous general industry reports and proprietary studies on the North American building products industry, including residential roofing, commercial roofing, building science, insulation, siding and trim, walls and ceilings, windows, composite decking, and other segments.